Colors convey different meanings, however there’s no evidence to support a universal system of color meaning. Color symbolism is mostly a cultural thing. In Western cultures white is used for weddings. In Eastern cultures, white is the color of funerals. Depending on your audience the color white can convey two very different things.
Some color symbolism extends past culture and becomes global. Red is typically a color than means stop for example.
When looking at the table below keep in mind that most of the color associations listed are likely for a Western audience and that some of these associations may not be what your audience will perceive when seeing the color listed. Determine who your audience is before determining what your choice in color means.
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